Consumer behavior
building marketing strategy
12th ed.
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Author
Contributions
- Mothersbaugh, David L. - Contributor
Publication
2013 - McGraw-Hill Irwin, New York, New York (State)
Language
English
Word Count
193,000 words, Guess
Page Count
772 pages
Identifiers
- Internet Archiveconsumerbehavior0000hawk
- ISBN-139780073530048
- ISBN-100073530042
- Library of Congress Control Number2011049525
- Open LibraryOL25122451M
Classifications
- DDC658.8/3420973
- LCCHF5415.33.U6 H38 2013
Subjects
Places
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