New-product diffusion models
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Author
Contributions
- Mahajan, Vijay - Contributor
- Muller, Eitan - Contributor
- Wind, Yoram - Contributor
Publication
2000 - Kluwer Academic, Boston, Massachusetts
Language
English
Word Count
88,750 words, Guess
Page Count
355 pages
Identifiers
- Open LibraryOL16994768M
- ISBN-100792377516
- OCLC Control Number43397166
- OCLC Control Numbernewproductdiffus0000unse
- Library of Congress Control Number00024639
and 2 more
- LibraryThing5615256
- Goodreads2279952
Classifications
- LCCHF5415.153 .N477 2000
Description
"New-Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain insights from New-Product Diffusion Models."--BOOK JACKET.
Subjects
Topics
Genres
- Congresses
Series Statement
- International series in quantitative marketing -- 11
Other Editions
- New-product diffusion models
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