Vijay Mahajan

Books by Vijay Mahajan

Total count: 28

• Modeling the diffusion of public policy innovations among the U.S. states

  Dept. of Geography, Ohio State University1976-01-01
• Systems Analysis in Health Care

  ABC-CLIO, LLC1979-01-01
• 
  New-Product ForecastingModels and Applications

  Lexington Books1984-11-01
• 
  Models for innovation diffusion

  Sage Publications1985-01-01
• Models for Innovation Diffusion

  1985-01-01
• Contemporary Perspectives on Strategic Market Planning

  Allyn & Bacon1990-01-01
• New product modelspractice, shortcomings, and desired improvements

  Marketing Science Institute1991-01-01
• New product modelspractice, shortcomings, and desired improvements

  Marketing Science Institute1991-01-01
• An approach to assess the importance of brand equity in acquisition decisions

  Marketing Science Institute1993-01-01
• An approach to assess the importance of brand equity in acquisition decisions

  Marketing Science Institute1993-01-01
• 
  Convergence MarketingStrategies for Reaching the New Hybrid Consumer

  FT Press2001-10-25
• 
  Convergence MarketingStrategies for Reaching the New Hybrid Consumer1st edition

  FT Press2001-10-25
• Digital MarketingGlobal Strategies from the World's Leading Experts

  Wiley & Sons Australia, Limited, John2002-01-01
• 86% SolutionHow to Succeed in the Biggest Market Opportunity of the 21st Century

  Pearson Education, Limited2005-01-01
• 
  The 86 Percent SolutionHow to Succeed in the Biggest Market Opportunity of the 21st Century

  Wharton School Publishing2005-09-14
• 
  The 86 Percent SolutionHow to Succeed in the Biggest Market Opportunity of the 21st Century

  Wharton School Publishing2005-09-14
• Africa RisingHow 900 Million African Consumers Offer More Than You Think

  Pearson Education, Limited2008-01-01
• 
  New-Product Diffusion Models

  Springer2011-09-02
• Arab World UnboundTapping into the Power of 350 Million Consumers

  Wiley & Sons, Incorporated, John2012-01-01
• Microfinance - from the Fire to the Frying Pan?

  CreateSpace Independent Publishing Platform2013-01-01
and 8 more