Author

Contributions

  • Wind, Jerry - Contributor
  • Marketing Science Institute - Contributor

Publication

1991 - Marketing Science Institute, Cambridge, MA, Massachusetts

Language

English

Word Count

9,500 words, Guess

Page Count

38 pages

Identifiers

Subjects

Series Statement

  • Report -- no. 91-125
  • Report (Marketing Science Institute) -- no. 91-125

Other Editions

  • New product modelsMarketing Science Institute1991

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