Convergence marketing
strategies for reaching the new hybrid consumer
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Author
Contributions
- Mahajan, Vijay - Contributor
- Gunther, Robert E., 1960- - Contributor
Publication
2002 - Financial Times Prentice Hall, Upper Saddle River, NJ, New Jersey
Language
English
Word Count
84,000 words, Guess
Page Count
336 pages
Identifiers
- Open LibraryOL17054566M
- ISBN-100130650757
- OCLC Control Number47984241
- OCLC Control Number48935568
- OCLC Control Numberconvergencemarke0000wind
and 3 more
- Library of Congress Control Number2002282225
- LibraryThing142930
- Goodreads2279950
Classifications
- LCCHF5415.1265 .W558 2002
- DDC658.8
Subjects
Other Editions
- Convergence marketing
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