New product models
practice, shortcomings, and desired improvements
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Author
Contributions
- Marketing Science Institute - Contributor
- Wind, Yoram - Contributor
Publication
1991 - Marketing Science Institute, Cambridge, MA, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number24947359
- Open LibraryOL52685686M
Subjects
Series Statement
- Report -- no. 91-125
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