An overview of market segmentation
behavioral concepts and research approaches
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Author
Contributions
- Marketing Science Institute - Contributor
Publication
1977 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
8,500 words, Guess
Page Count
34 pages
Identifiers
- OCLC Control Number3198511
- Open LibraryOL45063296M
Subjects
Series Statement
- Report (Marketing Science Institute) -- no. 77-105
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