William L. Wilkie

Identifiers

Open LibraryOL720124A

Top Subjects

Marketing research (5)
Business/Economics (4)
United States (3)
Market segmentation (2)
Marketing (2)
Attitude (Psychology) -- Testing (2)
Consumer behavior (2)

Books by William L. Wilkie

Total count: 17

Market segmentation researcha conceptual analysis

Krannert Graduate School of Industrial Administration, Purdue University1971-01-01
Extension and tests of alternative approaches to market segmentation

Krannert Graduate School of Industrial Administration, Purdue University1971-01-01
Issues in marketing's use of multi-attribute attitude models

Herman C. Krannert Graduate School of Industrial Administration, Purdue University1972-01-01
Research on counter and corrective advertising

Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University1973-01-01
Effects of the number and type of attributes included in an attitude model: more is not better

Krannert Graduate School of Industrial Administration, Purdue University1973-01-01
Consumer research inputs to public policy and legal decisionsworkshop report, summary version

Marketing Science Institute1974-01-01
Comparison advertisingissues and prospects

Marketing Science Institute1974-01-01
How consumers use product informationan assessment of research in relation to public policy needs

for sale by the Supt. of Docs., U.S. Govt. Print Off.1975-01-01
An overview of market segmentationbehavioral concepts and research approaches

Marketing Science Institute1977-01-01
An Overview of Market SegmentationBehavioral Concepts and Research Approaches (Working Paper, Report No 77-105)Photocopy edition

Marketing Science Inst1977-06-01
Advances in Consumer ResearchProceedings of 1978 Meeting

Assn for Consumer Research1979-06-01
Shopping for AppliancesConsumers' Strategies and Patterns of Information Search (Working Paper, Report No 85-108)

Marketing Science Inst1985-06-01
Consumer behavior

Wiley1986-01-01
Marketing and Advertising RegulationThe Federal Trade Commission in the 1990s

Univ of Notre Dame Pr1990-10-01
Family decision-making for household durable goods

Marketing Science Institute1992-01-01
Factors Affecting Information Search for Consumer Durables/Report 92-115

Marketing Science Inst1992-06-01
Explorations of Marketing in Society1 edition

South-Western Educational Pub2007-03-20