Contributions

  • Greyser, Stephen A., joint author. - Contributor
  • Association for Consumer Research (U.S.) - Contributor

Publication

1974 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

3,750 words, Guess

Page Count

15 pages

Identifiers

Classifications

  • DDC658.8/34
  • LCCHF5415.3 .W54

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