Issues in marketing's use of multi-attribute attitude models
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Author
Contributions
- Pessemier, Edgar A., 1922- joint author. - Contributor
Publication
1972 - Herman C. Krannert Graduate School of Industrial Administration, Purdue University, Lafayette, Ind, Indiana
Language
English
Word Count
15,000 words, Guess
Page Count
60 pages
Identifiers
- Library of Congress Control Number73620575
- Open LibraryOL5026197M
Classifications
- DDC658/.001/9 s
- DDC658.8/3
- LCCHD6483 .P8 no. 365
and 1 more
- LCCHF5415.3 .P8 no. 365
Subjects
Series Statement
- Institute for Research in the Behavioral, Economic and Management Sciences. Paper no. 365
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