Contributions

  • Pessemier, Edgar A., 1922- - Contributor

Publication

1993 - McGraw-Hill, New York, New York (State)

Language

English

Word Count

135,500 words, Guess

Page Count

542 pages

Identifiers

and 2 more

Classifications

  • DDC658.5/74
  • LCCHF5415.153 .M66 1993

Subjects

Series Statement

  • McGraw-Hill series in marketing

Other Editions

  • Product planning and management: designing and delivering valueMcGraw-Hill1993-01-01

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