Moore, William L.

Born 1946-01-01

Identifiers

Open LibraryOL831603A

Top Subjects

Consumers' preferences (2)
Scaling (Social sciences) (1)
Discriminant analysis (1)
Mathematical models (1)
New products -- Management (1)
New products (1)
Conjoint analysis (Marketing) (1)

Books by Moore, William L.

Total count: 4

A comparison of product spaces generated by multidimensional scaling and by single subject discriminant analysis

Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University1974-01-01
An experiment to determine the effects of package size on consumption

Columbia University, Graduate School of Business1978-01-01
Product planning and managementdesigning and delivering value

McGraw-Hill1993-01-01
Using conjoint analysis to help design product platforms

Marketing Science Institute1998-01-01