Using conjoint analysis to help design product platforms
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Author
Contributions
- Louviere, Jordan J - Contributor
- Verma, Rohit - Contributor
- Marketing Science Institute - Contributor
Publication
1998 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
7,000 words, Guess
Page Count
28 pages
Identifiers
- Open LibraryOL15240676M
- OCLC Control Number40579648
Subjects
Series Statement
- Report -- no. 98-113
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