Author

Contributions

  • Elliott, Kiersten - Contributor
  • Marketing Science Institute - Contributor
  • Initiative for Social Innovation through Business (Aspen Institute) - Contributor
  • Conference on Marketing, Corporate Social Initiatives, and the Bottom Line (2001 : University of North Carolina at Chapel Hill) - Contributor

Publication

2001 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

8,500 words, Guess

Page Count

34 pages

Identifiers

Subjects

Series Statement

  • Working paper series -- no. 01-106

Other Editions

  • Marketing, corporate social initiatives, and the bottom lineMarketing Science Institute2001-01-01

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