Marketing, corporate social initiatives, and the bottom line
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Author
Contributions
- Elliott, Kiersten - Contributor
- Marketing Science Institute - Contributor
- Initiative for Social Innovation through Business (Aspen Institute) - Contributor
- Conference on Marketing, Corporate Social Initiatives, and the Bottom Line (2001 : University of North Carolina at Chapel Hill) - Contributor
Publication
2001 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
8,500 words, Guess
Page Count
34 pages
Identifiers
- Open LibraryOL49867397M
- OCLC Control Number48547154
Subjects
Series Statement
- Working paper series -- no. 01-106
Other Editions
- Marketing, corporate social initiatives, and the bottom line
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