Lerzan Aksoy
Identifiers
- Open LibraryOL2740884A
Top Subjects
- Industrial management (2)
- Profit (2)
- Customer relations, management (2)
- Social responsibility of business -- Congresses (1)
- Consumer behavior (1)
Books by Lerzan Aksoy
Total count: 7
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Marketing, corporate social initiatives, and the bottom lineMarketing Science Institute2001-01-01
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Loyalty MythsWiley & Sons, Incorporated, John2005-01-01
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Customer Lifetime ValueReshaping the Way We Manage to Maximize ProfitsTaylor & Francis Group2006-01-01
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Why Loyalty MattersBenBella Books2010-01-01
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Profit Maximization Through Customer Relationship MarketingMeasurement, Prediction, and ImplementationTaylor & Francis Group2014-01-01
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Wallet Allocation RuleWinning the Battle for ShareWiley & Sons, Incorporated, John2015-01-01
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Customer Lifetime ValueReshaping the Way We Manage to Maximize ProfitsTaylor & Francis Group2016-01-01