The wallet allocation rule
winning the battle for share
Our rough guess is there are 54,500 words in this book.
At a pace averaging 250 words per minute, this book will take 3 hours and 38 minutes to read. With a half hour per day, this will take 7 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Author
Contributions
- Aksoy, Lerzan, author - Contributor
- Williams, Luke (Writer on marketing), author - Contributor
- Buoye, Alexander, author - Contributor
Publication
2015 - , New Jersey
Language
English
Word Count
54,500 words, Guess
Page Count
218 pages
Identifiers
- Internet Archivewalletallocation0000kein
- ISBN-10111903731X
- ISBN-139781119037316
- Library of Congress Control Number2014036989
- Library of Congress Control Number2015005932
and 3 more
- OCLC Control Number891124989
- Better World Books9781119037316
- Open LibraryOL27184957M
Classifications
- DDC658.8/342
- LCCHF5415.525 .K45 2015
- LCCHF5415.525
and 1 more
- LCCHF5415
Description
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands."--
Subjects
Links
Other Editions
- The wallet allocation rule: winning the battle for share
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!