How they sell
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Author
Contributions
- British Broadcasting Corporation - Contributor
- Learning Channel (Firm) - Contributor
- Films for the Humanities (Firm) - Contributor
Publication
2004 - Films for the Humanities and Sciences, Princeton, NJ, New Jersey
Language
English
Word Count
12,750 words, Guess
Page Count
51 pages
Physical Format
Video Recording
Identifiers
- OCLC Control Number55614140
- Open LibraryOL47071145M
Description
This program reveals the strategies being used by retailers to ensure that wallets and purses remain open for business. Indicates the importance of advertising, store design, product placement, and buyer behavior analysis -- all underlying aggressive new approaches that have redefined consumers as targets.
Subjects
Series Statement
- Buy-ology: the science of buying and selling
- MKT 402a (NU course)
- MKT 420 (NU course)
- MKT 602 (NU course)
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