Author

Contributions

  • British Broadcasting Corporation - Contributor
  • Learning Channel (Firm) - Contributor
  • Films for the Humanities (Firm) - Contributor

Publication

2004 - Films for the Humanities and Sciences, Princeton, NJ, New Jersey

Language

English

Word Count

12,750 words, Guess

Page Count

51 pages

Physical Format

Video Recording

Identifiers

Description

This program reveals the strategies being used by retailers to ensure that wallets and purses remain open for business. Indicates the importance of advertising, store design, product placement, and buyer behavior analysis -- all underlying aggressive new approaches that have redefined consumers as targets.

Subjects

Series Statement

  • Buy-ology: the science of buying and selling
  • MKT 402a (NU course)
  • MKT 420 (NU course)
  • MKT 602 (NU course)

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