The effect of organisation and buying-centre size on purchasers' risk perception and reduction
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Author
Publication
1995 - Manchester School of Management, Manchester, United Kingdom
Language
Word Count
7,500 words, Guess
Page Count
30 pages
Identifiers
- ISBN-101871782678
- ISBN-139781871782677
- Goodreads4977837
- OCLC Control Number34347468
- Open LibraryOL17374155M
Subjects
Series Statement
- Marketing working paper series -- no.9502
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