A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance
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Author
Contributions
- Lutz, Richard John, 1947- - Contributor
- Marketing Science Institute. - Contributor
Publication
1982 - Marketing Science Institute, Cambridge, Mass. (14 Story St., Cambridge 02138), Massachusetts
Language
English
Word Count
9,000 words, Guess
Page Count
36 pages
Identifiers
- Library of Congress Control Number82223035
- Open LibraryOL3114307M
Classifications
- DDC659.14/3
- LCCHF6146.T42 B37 1982
Subjects
Topics
Series Statement
- Report ;
- no. 82-107
- Report (Marketing Science Institute) ;
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