Total market orientation, business performance, and innovation
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Author
Contributions
- Slater, Stanley F. - Contributor
- MacLachlan, Douglas L. - Contributor
Publication
2000 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
8,500 words, Guess
Page Count
34 pages
Identifiers
- OCLC Control Number46983370
- Open LibraryOL49844288M
Series Statement
- Report -- no. 00-116
- Report (Marketing Science Institute) -- no. 00-116
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