John C. Narver

Identifiers

Open LibraryOL1967471A

Top Subjects

Marketing (3)
Marketing research (3)
Business planning (2)
Management (2)
Competition (1)
Organizational effectiveness (1)
Organizational learning (1)

Books by John C. Narver

Total count: 8

Conglomerate mergers and market competition

University of California Press1967-01-01
The marketing economyan analytical approach

Holt, Rinehart and Winston1971-01-01
Marketing Economy: An Analytical Approach

Holt,Rinehart & Winston of Canada Ltd1971-06-15
The effect of market orientation on business profitability

Marketing Science Institute1989-01-01
Becoming more market orientedan exploratory study of the programmatic and market-back approaches

Marketing Science Institute1991-01-01
Market orientation and business performancean analysis of panel data

Marketing Science Institute1993-01-01
Market oriented isn't enoughbuild a learning organization : commentary

Marketing Science Institute1994-01-01
Total market orientation, business performance, and innovation

Marketing Science Institute2000-01-01