Becoming more market oriented
an exploratory study of the programmatic and market-back approaches
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Author
Contributions
- Marketing Science Institute - Contributor
- Slater, Stanley F. - Contributor
Publication
1991 - Marketing Science Institute, Cambridge, MA, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number24949662
- Open LibraryOL52685688M
Subjects
Series Statement
- Report (Marketing Science Institute) -- 91-128
Other Editions
- Becoming more market oriented: an exploratory study of the programmatic and market-back approaches
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