Contributions

  • Kotler, Philip, joint comp. - Contributor
  • Kaufman, Ira, joint comp. - Contributor

Publication

1972 - Holt, Rinehart, and Winston, New York, New York (State)

Language

English

Word Count

169,000 words, Guess

Page Count

676 pages

Identifiers

  • ISBN-100030802628
  • ISBN-139780030802621
  • Library of Congress Control Number73167810
  • OCLC Control Number354627
  • Open LibraryOL5465028M

Classifications

  • DDC301.24/08
  • LCCHM101 .Z28

Subjects

Series Statement

  • Holt, Rinehart, and Winston marketing series

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