Gerald Zaltman

Books by Gerald Zaltman

Total count: 32

• Metatheory and consumer research, by Gerald Zaltman, Christian R.A. Pinson, Reinhard Angelmar

  Holt, Rinehart and Winston1964-01-01
• Marketing: contributions from the behavioral sciences.

  Harcourt, Brace & World1965-01-01
• Marketingcontributions from the behavioral sciences.

  Harcourt1965-01-01
• Marketingcontributions from the behavioral sciences

  Harcourt, Brace & World1965-01-01
• 
  Creating social change.

  Holt, Rinehart, and Winston1972-01-01
• 
  Processes and phenomena of social change

  J. Wiley1973-01-01
• 
  Metatheory and consumer research

  Holt, Reinhart and Winston1973-01-01
• 
  Innovations and organizations

  Wiley1973-01-01
• Marketing researchfundamentals and dynamics

  Dryden Press1975-01-01
• Broadening the concept of consumer behavior

  Association for Consumer Research1975-01-01
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  Dynamic educational changemodels, strategies, tactics, and management

  Free Pr1977-01-01
• 
  Strategies for planned change

  Wiley1977-01-01
• 
  Consumer behaviorbasic findings and management implications

  Wiley1979-01-01
• Investigación de mercadosprincipios y dinamica

  Editorial Hispano Europea1980-01-01
• The Use of market researchan exploratory study of manager and researcher perspectives

  Marketing Science Institute1980-01-01
• 
  Consumer Behaviour: Basic Findings and Management Implications

  John Wiley & Sons Inc1981-12-26
• 
  Theory construction in marketingsome thoughts on thinking

  Wiley1982-01-01
• The use of developmental and evaluative market research

  Marketing Science Institute1989-01-01
• The use of developmental and evaluative market research

  Marketing Science Institute1989-01-01
• The Use of Development and Evaluative Market Research (Research Program, Working Paper Report No. 89-107)

  Marketing Science Inst1989-11-01
and 12 more