Theory construction in marketing
some thoughts on thinking
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Author
Contributions
- LeMasters, Karen. - Contributor
- Heffring, Michael. - Contributor
Publication
1982 - Wiley, New York, New York (State)
Language
English
Word Count
52,250 words, Guess
Page Count
209 pages
Identifiers
- Open LibraryOL3487394M
- ISBN-100471981273
- OCLC Control Number8410394
- Internet Archivetheoryconstructi0000zalt
- Library of Congress Control Number82007002
and 2 more
- Goodreads513591
- LibraryThing5166087
Classifications
- DDC658.8/001
- LCCHF5415 .Z264 1982
Subjects
Topics
Series Statement
- Theories in marketing series,
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