Seeing the voice of the customer

the Zaltman metaphor elicitation technique

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Author

Gerald Zaltman

Contributions

Higie, Robin A. - Contributor

Publication

1993 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

OCLC Control Number29217163
Open LibraryOL52848078M

Subjects

Topics

Testing Consumers Attitudes Marketing research Attitude (Psychology)

Series Statement

Report (Marketing Science Institute) -- no. 93-114

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