How Customers Think
Essential Insights into the Mind of the Market
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Word Count
88,000 words, Guess
Page Count
352 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8754221M
- ISBN-139781578518265
- ISBN-101578518261
- OCLC Control Number50243751
- OCLC Control Numberhowcustomersthin00gera
and 3 more
- Library of Congress Control Number2002011666
- Goodreads13466
- LibraryThing320893
Classifications
- LCCHF5415.32 .Z35 2003
Description
Illustrates how leading companies are "mining the unconscious" with remarkable results, and introduces innovative tools and techniques that help marketers.
First Sentence
"AFTER YEARS OF RESEARCH and development, a consumer-goods company launches a new soft drink-only to see it dry up in the marketplace."
Subjects
Topics
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