The use of developmental and evaluative market research
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Author
Contributions
- Marketing Science Institute. Research Program - Contributor
Publication
1989 - Marketing Science Institute, Cambridge, MA, Massachusetts
Language
English
Word Count
12,000 words, Guess
Page Count
48 pages
Identifiers
- OCLC Control Number20038792
- Open LibraryOL44936559M
Classifications
- DDC658.83
- LCCHF 5415.2 .R48 no. 89- 107
Subjects
Topics
Series Statement
- Report -- no. 89-107
- Report (Marketing Science Institute) -- no. 89-107.
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