Contributions

  • Burger, Philip, joint author. - Contributor

Publication

1975 - Dryden Press, Hinsdale, Ill, Illinois

Language

English

Word Count

186,000 words, Guess

Page Count

744 pages

Identifiers

  • Internet Archivemarketingresearc00zalt
  • ISBN-10003003566X
  • ISBN-139780030035661
  • Goodreads513592
  • LibraryThing2595787
and 2 more

Classifications

  • DDC658.8/3
  • LCCHF5415.2 .Z34

Subjects

Other Editions

  • Marketing researchDryden Press1975

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