Marketing Metaphoria
What Deep Metaphors Reveal About the Minds of Consumers
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Author
Publication
2008-04-22 - Harvard Business School Press
Language
English
Word Count
64,000 words, Guess
Page Count
256 pages
Physical Format
Hardcover
Identifiers
- Internet Archivemarketingmetapho0000zalt
- ISBN-101422121151
- ISBN-139781422121153
- Goodreads2980499
- LibraryThing5512539
and 4 more
- Library of Congress Control Number2007040116
- OCLC Control Number172980080
- Better World Books9781422121153
- Open LibraryOL11831082M
Classifications
- LCCHF5415.32 .Z353 2008
- LCCHF5415.32.Z353 2008
Subjects
Other Editions
- Marketing Metaphoria
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