Strategic marketing
an introduction
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Word Count
79,500 words, Guess
Page Count
318 pages
Physical Format
Electronic resource
Identifiers
- Internet Archivestrategicmarketi00proc
- Internet Archivestrategicmarketi00proc_117
- Internet Archivestrategicmarketi0000proc
- ISBN-100203460057
- ISBN-139780203460054
and 3 more
- OCLC Control Number51306722
- Better World Books9780203460054
- Open LibraryOL15946622M
Classifications
- LCCHF5415.135 .P76 2000eb
- LCCHF5415.135.P76 2000
First Sentence
A strategy is a plan that integrates an organization's major goals, policies, decisions and sequences of action into a cohesive whole.
Subjects
Other Editions
- Strategic marketing: an introduction
Show 9 more editions
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