Services marketing
managing the service value chain
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Author
Contributions
- Georgi, Dominck. - Contributor
Publication
2005 - Financial Times Prentice Hall, New York, New York (State)
Language
English
Word Count
119,500 words, Guess
Page Count
478 pages
Identifiers
- Internet Archiveservicesmarketin00bruh_867
- Internet Archiveservicesmarketin0000bruh
- ISBN-100273681575
- ISBN-139780273681571
- Goodreads4759342
and 4 more
- Library of Congress Control Number2005053044
- OCLC Control Number61240799
- Better World Books9780273681571
- Open LibraryOL3428565M
Classifications
- DDC658.8
- LCCHD9980.5 .B78 2005
- LCCHF5415.5
and 1 more
- LCCHD9980.5 .B78 2006
Subjects
Topics
MarketingManagementCustomer servicesService industriesBusiness logisticsBusiness logistics -- ManagementCustomer services -- Marketing -- ManagementService industries -- Marketing -- Management
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