Publication

1993 - McGraw-Hill, London, England

Language

English

Word Count

134,750 words, Guess

Page Count

539 pages

Identifiers

  • Open LibraryOL1412767M
  • ISBN-100077077954
  • OCLC Control Number27676956
  • Library of Congress Control Number93021714
  • Goodreads4712542

Classifications

  • DDC658.8/094
  • LCCHF5415.13 .L33213 1993

Subjects

Topics

MarketingManagementMarketing -- Europe -- Management

Places

Series Statement

  • McGraw-Hill marketing for professionals series
  • McGraw-Hill marketing for professionals.

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