Jean-Jacques Lambin
Born 1933-01-01
Identifiers
- Open LibraryOL715583A
Top Subjects
- Europe (9)
- Marketing (8)
- Management (5)
- Business/Economics (3)
- Sales & marketing management (3)
- Business / Economics / Finance (3)
- Marketing - General (3)
Books by Jean-Jacques Lambin
Total count: 16
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La décision commerciale face à l'incertainanalyse économique, recherche commerciale et prise de décision.Librairie universitaire1965-01-01
Optimal competitive marketing behavior in oligopolyM.I.T.]1973-01-01
Advertising, competition, and market conduct in oligopoly over timean econometric investigation in Western European countriesNorth-Holland Pub. Co.1976-01-01-
La gestion marketing des entreprisesanalyse et décisionsPresses universitaires de France1977-01-01
La Recherche marketinganalyser, mesurer, prévoirMcGraw-Hill1990-01-01-
Strategic marketinga European approachMcGraw-Hill1993-01-01
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Marketing StrategyA New European Approach (Mcgraw-Hill Marketing for Professionals Series)Rev Ed editionMcgraw Hill Book Co Ltd1993-06-01
Strategic Marketing ManagementMcGraw-Hill Companies1996-12-01
Le Marketing stratégiquedu marketing à l'orientation de marché4e éd.Ediscience international1998-01-01-
Market-driven managementstrategic and operational marketingSt. Martin's Press2000-01-01
Market-driven ManagementPalgrave Macmillan2000-03-15
Market Driven ManagementStrategic and Operational Marketing2 editionPalgrave Macmillan2007-06-26
Market Driven ManagementStrategic and Operational Marketing2 editionPalgrave Macmillan2007-06-26
Marketing stratégique et opérationneldu marketing à l'orientation-marché7e éd.Dunod2008-01-01-
Quel avenir pour le capitalisme?analyse et synthèse des débats actuelsDunod2011-01-01
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Market-driven managementstrategic and operational marketingPalgrave Macmillan2012-01-01