Strategic Marketing Management

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Author

Jean-Jacques Lambin

Publication

1996-12-01 - McGraw-Hill Companies

Language

English

Word Count

180,000 words, Guess

Page Count

720 pages

Physical Format

Paperback

Identifiers

Internet Archivestrategicmarketi0000lamb
ISBN-100077092279
ISBN-139780077092276
Goodreads6967331
Library of Congress Control Number96027234

and 1 more

Open LibraryOL9972487M

Classifications

LCCHF5415.13 .L33213 1997

Subjects

Topics

gtt Europe Marketing Management Business/Economics Marketing - General Marketing Management

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