The Chasm Companion
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Word Count
88,000 words, Guess
Page Count
352 pages
Physical Format
Electronic resource
Identifiers
- Internet Archivechasmcompanionfi00wief
- ISBN-139780061442285
- ISBN-139780061844553
- ISBN-139780061442292
- ISBN-100061442283
and 5 more
- ISBN-100061844551
- ISBN-100061442291
- OverDriveA6CDC4A2-29C8-403F-8210-7EC44E5D96B4
- Better World Books9780061844553
- Open LibraryOL24260658M
Classifications
- LCCHC79.H53 W54 2002
Description
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
First Sentence
During the last decade of the last century right through the millennium celebration, we in high technology were feeling our oats, down to the last kernel.
Subjects
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- The Chasm Companion
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