Author

Publication

2007 - HarperCollins, New York, New York (State)

Language

English

Word Count

88,000 words, Guess

Page Count

352 pages

Physical Format

Electronic resource

Identifiers

  • Internet Archivechasmcompanionfi00wief
  • ISBN-139780061442285
  • ISBN-139780061844553
  • ISBN-139780061442292
  • ISBN-100061442283
and 5 more
  • ISBN-100061844551
  • ISBN-100061442291
  • OverDriveA6CDC4A2-29C8-403F-8210-7EC44E5D96B4
  • Better World Books9780061844553
  • Open LibraryOL24260658M

Classifications

  • LCCHC79.H53 W54 2002

Description

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

First Sentence

During the last decade of the last century right through the millennium celebration, we in high technology were feeling our oats, down to the last kernel.

Subjects

Other Editions

  • The Chasm CompanionElectronic resourceHarperCollins2007
Show 2 more editions

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