Towards a framework of relationship marketing
an initial case study
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Author
Contributions
- Cranfield School of Management. - Contributor
Publication
1997 - Cranfield University School of Management, Cranfield, United Kingdom
Language
English
Word Count
15,000 words, Guess
Page Count
60 pages
Identifiers
- ISBN-101859050964
- ISBN-139781859050965
- OCLC Control Number48443770
- Open LibraryOL17383383M
Subjects
Topics
Laura Ashley Holdings Plc
Series Statement
- Cranfield School of Management working papers -- 2/97
Other Editions
- Towards a framework of relationship marketing
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