Helen Peck

Identifiers

Open LibraryOL2825447A

Top Subjects

Business/Economics (3)
Relationship marketing (3)
Business / Economics / Finance (3)
Marketing - General (3)
Customer services (2)
Customer Service (2)
Customer relations (2)

Books by Helen Peck

Total count: 6

Relationship Marketing for Competitive AdvantageWinning and Keeping Customers (Marketing Series. Professional Development)

Butterworth-Heinemann1995-11-01
Towards a framework of relationship marketingan initial case study

Cranfield University School of Management1997-01-01
The development and implementation of co-managed inventory agreements in the UK brewing industry

Cranfield University1998-01-01
Relationship MarketingWinning and Keeping Customers (CIM Professional Development)New Ed edition

Butterworth-Heinemann1998-05-04
Relationship MarketingStrategy and Implementation (The Chartered Institute of Marketing series)

Butterworth-Heinemann1999-05-24
Marketing Logistics

Taylor & Francis Group2012-01-01