Publication

2000-06-01 - McGraw-Hill

Language

English

Word Count

60,000 words, Guess

Page Count

240 pages

Identifiers

and 2 more
  • Library of Congress Control Number99056227
  • Goodreads5166057

Classifications

  • LCCHF5415.16.P37 2000

First Sentence

Depending on the industry you serve, market segmentation and variables that are used to define customer attributes (characteristics) drive how you will determine which customers are available.

Subjects

Other Editions

  • Auditing Markets, Products, and Marketing PlansMcGraw-Hill2000-06-01

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