More Than a Name
An Introduction to Branding
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Word Count
60,000 words, Guess
Page Count
240 pages
Physical Format
Paperback
Identifiers
- Internet Archivemorethannameintr00davi
- Internet Archivemorethannameintr0000davi
- ISBN-102940373000
- ISBN-139782940373000
- Goodreads1595109
and 2 more
- Better World Books9782940373000
- Open LibraryOL9012361M
Classifications
- LCCHD69.B7 D378 2005eb
- LCCHD69.B7
Description
"Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket."--BOOK JACKET.
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