Advertising versus prior beliefs
does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
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Author
Contributions
- Ratneshwar, S. - Contributor
Publication
1993 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
9,500 words, Guess
Page Count
38 pages
Identifiers
- OCLC Control Number30043929
- Open LibraryOL52462898M
Alternate Titles
- Advertising vs. prior beliefs.
Subjects
Series Statement
- Working paper -- rept. no. 93-125
Other Editions
- Advertising versus prior beliefs
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