Cornelia Pechmann

Books by Cornelia Pechmann

Total count: 4

• The development of a contingency model of comparative advertising

  Marketing Science Institute1990-01-01
• Advertising repetitiona critical review of wear-in and wear-out

  Marketing Science Institute1990-01-01
• Advertising versus prior beliefsdoes cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?

  Marketing Science Institute1993-01-01
• Transformative Consumer Research for Personal and Collective Well-Being

  Routledge2011-01-01