The development of a contingency model of comparative advertising
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Author
Contributions
- Stewart, David W. - Contributor
Publication
1990 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number21887532
- Open LibraryOL52876013M
Subjects
Topics
Series Statement
- Report -- no. 90-108
Other Editions
- The development of a contingency model of comparative advertising
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