Advertising repetition
a critical review of wear-in and wear-out
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Author
Contributions
- Stewart, David W. - Contributor
Publication
1990 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number21725133
- Open LibraryOL52873300M
Subjects
Series Statement
- Report -- no. 90-106
Other Editions
- Advertising repetition: a critical review of wear-in and wear-out
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