Consumer information systems and relationship management
design, implementation, and use
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Publication
2013 - Business Science Reference, Hershey, PA, Pennsylvania
Language
English
Word Count
59,000 words, Guess
Page Count
236 pages
Identifiers
- Open LibraryOL31132115M
- ISBN-139781466640825
- OCLC Control Number830646641
- OCLC Control Numberisbn_9781466640825
- Library of Congress Control Number2013008828
Classifications
- DDC658.8/342
- LCCHF5415.32 .C655 2013
Description
"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.
Subjects
Series Statement
- Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
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