Publication

2013 - Business Science Reference, Hershey, PA, Pennsylvania

Language

English

Word Count

59,000 words, Guess

Page Count

236 pages

Identifiers

Classifications

  • DDC658.8/342
  • LCCHF5415.32 .C655 2013

Description

"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.

Subjects

Series Statement

  • Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series

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