Innovative Marketing Communications
Strategies for the Events Industry
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Author
Contributions
- Wood, Emma H. - Contributor
Publication
2005 - Elsevier, Burlington, Vermont
Language
English
Word Count
86,250 words, Guess
Page Count
345 pages
Physical Format
[electronic resource] :
Identifiers
- Open LibraryOL25545699M
- ISBN-139780080492742
- ISBN-100080492746
- OCLC Control Number476139047
- OCLC Control Numberinnovativemarket00mast
Classifications
- DDC394.2068 22
- LCCGT3405 .M37 2006
Description
A vital resource for event managers and students in light of current theory, practice, and new technologies.
Subjects
Topics
Series Statement
- Events Management
Links
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