Feminist Perspectives on Advertising
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Publication
2018 - Lexington Books/Fortress Academic
Language
English
Word Count
99,000 words, Guess
Page Count
396 pages
Identifiers
- Open LibraryOL29406936M
- ISBN-139781498528320
- OCLC Control Number1050956673
- Library of Congress Control Number2018042614
Classifications
- LCCHF5821.F44 2019
Description
"This book applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies."--
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