Author

Contributions

  • Walker, Orville C. - Contributor
  • Churchill, Gilbert A. - Contributor

Publication

1981 - Marketing Science Institute, Cambridge, Mass. (14 Story St., Cambridge, Mass. 02138), Massachusetts

Language

English

Word Count

7,500 words, Guess

Page Count

30 pages

Identifiers

Subjects

Series Statement

  • Working paper / Marketing Science Institute -- report no. 81-107
  • Report (Marketing Science Institute) -- no. 81-107

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!