An econometric analysis of the effect of advertising on consumer behavior
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Author
Publication
1978 - Columbia University, Graduate School of Business, New York, New York (State)
Language
English
Word Count
8,000 words, Guess
Page Count
32 pages
Identifiers
- OCLC Control Number7928456
- Open LibraryOL45063051M
Subjects
Series Statement
- Research paper / Columbia University Graduate School of Business -- no. 198 revised [i.e. 36A]
- Research paper (Columbia University. Graduate School of Business) -- no. 36A.
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