Russell S. Winer

Identifiers

Open LibraryOL1478890A

Top Subjects

Marketing (5)
Advertising (4)
Mathematical models (3)
Business / Economics / Finance (3)
Management (3)
Business & Economics (3)
Marketing - General (3)

Books by Russell S. Winer

Total count: 18

On family versus firm level analysis of the effects of advertising

Graduate School of Business, Columbia University1978-01-01
Analyzing cross-classification dataan improved method for predicting events

Columbia University, Graduate School of Business1978-01-01
An econometric analysis of the effect of advertising on consumer behavior

Columbia University, Graduate School of Business1978-01-01
Evaluating field advertising experiments

Graduate School of Business, Columbia University1978-01-01
An analysis of the time varying effects of advertising

Graduate School of Business, Columbia University1978-01-01
Marketing Management1st edition

Pearson Education1999-08-05
Marketing management

Prentice Hall2000-01-01
Access Code CourseCompass

Pearson Education, Limited2001-01-01
Product Management

McGraw-Hill/Irwin2001-07-03
Marketing Management, Second Edition2 edition

Prentice Hall2003-05-19
Product Management (Mcgraw-Hill/Irwin Series in Marketing)

McGraw-Hill/Irwin2004-08-01
Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)

Marketing Science Institute2005-12-06
Analysis for Marketing Planning7 edition

McGraw-Hill/Irwin2007-11-29
Marketing Management MKT 500

Pearson Custom Publishing2008-01-01
Marketing management4th ed.

Pearson Prentice Hall2011-01-01
History of Marketing Science

World Scientific Publishing Co Pte Ltd2014-01-01
Rediscovering the Essentiality of MarketingProceedings of the 2015 Academy of Marketing Science World Marketing Congress

Springer London, Limited2016-01-01
Routledge Companion to Strategic Marketing

Routledge2020-01-01